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Fw: Technology Adoption

Another way to look at this situation is to treat it as
a "technology adoption" problem. It is well established in
the technology innovation literature that new technology that
has demonstrable benefits may be rejected by the target user
due to real or perceived barriers to adopting the technology.
The benefits of the new approach may be very clear but somehow
the users can't seem to migrate to the new solution.

One way to deal with the problem is to find a different
target user. In this case of businesses, this means find a
target customer that is more willing or able to use the
new technology. (These people are sometimes referred to as
"early adopters".) Unfortunately, these people usually represent
a minority of the target market (or users, in this case).
Some technology marketing people argue that you can start with
the early adopters but you must identify and overcome the
barriers that prevent the majority of the users adopting
the new technology.  There are other strategies that can work, too.

The key point is to not let this turn into an internal AMSAT
us-versus-them kind of debate. Some of us adopt new technology more
readily than others. We need to accept this as reality and look
for strategies that overcome these barriers (whether they are
real or just imagined.)

Bob K0NR

---------- original message ---------------------
Joe ka0yos@amsat.org wrote:

Date: Tue, 7 May 2002 08:59:39 -0500
From: "Gary \"Joe\" Mayfield" <gary_mayfield@hotmail.com>
Subject: Re: [amsat-bb] commutating antennas (was snip)

Rick wrote> >And I guess that pretty well defines the two sides which occupy
much of the conversation that goes on this BB.  There are those that are
looking mainly at optimum engineering solutions and those that want to try
to factor in less well defined political/people requirements.

Joe writes ->This makes little sense, no matter what we build we have to
factor in the political/people requirements.  I would argue they are the
most important requirements of all.  Who are we building this for?  I
thought it was for people.  Would the perfect computer have no user
interface?  I know the user slows my computer down greatly!

Phil wrote > Why do you think these are two "sides" here, somehow in
conflict?  Do you think that by calling for an "optimum engineering
solution", I'm proposing something counter to what most of the members want?

Joe writes ->The optimum solution factors in what the members want.  We all
bring our resources to the table.  We do it collectively (unpopular word
today).  Our leaders respond by applying our pooled resources to projects
they believe will best fit the needs and desires of the group.  If they go
too technical the masses vote them out, if they don't go tech enough the
best and brightest go elsewhere.  It is a tough line to walk.

<lots of stuff snipped>

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